Sell strategically.
Expand with insight.
Compete on value.
I’m Oliver —
a sales leader, consultant, and advisor based in Panama, working with clients across Central and South America, as well as select European markets.
Helping companies sell smarter and grow with clarity.
What I do
I help companies enter new markets, stabilise performance, and strengthen their commercial foundation through grounded strategy, practical experience, and a team-first mindset.
Who I work with
Many of the companies I support are family-owned businesses and mid-sized industrial firms — often in construction, manufacturing, or technical services.
When they call me
Most are navigating new growth, shifting margins, or stalled momentum. They’re looking for structure, sharper priorities, and someone to help them refocus, without unnecessary complexity.
Where I deliver value
Focused support designed around your market, your team, and the outcomes you’re driving toward.
Market Expansion
Helping companies enter new markets, refine positioning, and build focused go-to-market strategies—whether entering new regions, establishing strategic footholds, or adapting offers to real market demand.
Sales Team Leadership
Great sales start with outstanding leadership. I help companies build motivated, accountable, and high-performing sales teams through hands-on coaching, structured training, and practical leadership development.
Commercial Turnaround
When markets shift or results stall, I help companies course-correct through sharper pricing, distributor realignment, and frameworks that reignite growth.
Partnerships & Channels
Identifying and developing the correct distribution and channel partners—contractors, resellers, or developers—to build traction, credibility, and long-term alignment.
Interim Leadership
Stepping into short-term leadership roles to stabilise operations, align teams, and set a clear course forward, until the proper long-term structure is in place.
Digital Sales Strategy
Helping teams embrace digital tools—from CRM overhauls to pipeline clarity and simple habits that make systems work for sales.
