
Strategic Execution
Turning strategy into commercial results.
Oliver Rduch is a senior commercial strategist and interim leader with over 25 years of international experience in distributor-led, technically complex, and innovation-driven industries.
Available for senior advisory and interim leadership mandates, he supports organisations when growth must accelerate, strategic direction must sharpen, or commercial execution is falling behind.
Trusted by distributor networks, mid-sized international businesses, and OEMs to create strategic clarity, embed performance discipline, and unlock commercial momentum across EMEA and beyond.
What’s Delivered
Strategic Clarity
Prioritising markets, customer segments, and distributor potential using data-led modelling, market sizing, and sector insight — aligning distributor priorities with customer demand.
Scalable Go-to-Market Models
Designing repeatable frameworks for multi-country operations — adapted to distributor networks, regional dynamics, and multi-channel structures.
Execution Discipline
Aligning sales, marketing, product, and finance around shared goals, resource focus, and accountability.
Partnership-Driven Growth
Building strong alliances with distributors, strategic partners, and key customers to accelerate entry, extend reach, and build long-term market resilience.
Data-Led Decision Support
Creating practical reporting tools, scenario models, and forecasts to guide decisions with speed and confidence.
Digital Commercial Enablement
Embedding CRM discipline, pipeline visibility, and digital sales processes — strengthening customer and distributor engagement while enabling faster commercial response.
Strategic Capabilities
Strategic account and distributor management
Annual distributor business planning and negotiation
Market entry and international expansion
Channel development and product/market alignment
Sector segmentation and value proposition design
Commercial turnaround and business reset
Cross-functional leadership across sales, operations, product, and finance
Post-merger integration and commercial structure alignment
Supporting long-term growth during leadership or ownership transitions
Operational Expertise Across:
International distributor networks & channel-led growth
Technically complex, innovation-driven industries
Consumer-adjacent and premium brand distribution
Capital equipment & OEM manufacturing
Project-driven, multi-stakeholder B2B environments
Construction & infrastructure
Proven Business Impact
Transformed stagnant strategies into high-traction distributor and channel-led commercial growth.
Stabilised underperforming regions with sharper priorities and distributor re-engagement
Built and led international sales teams with clear distributor engagement and region-specific targets.
Deployed go-to-market strategies in EMEA, LATAM, and Eurasia with structured distributor implementation and tailored customer engagement strategies.
Established durable partnerships with distributors, OEMs and global strategic accounts across industrial and premium consumer-adjacent sectors.
Approach in Action
Every engagement is structured, commercial, and outcome-driven — designed to move strategy from intent to impact and deliver measurable, sustainable commercial performance.
Helping businesses focus, scale, and deliver in complex markets:
Distributor-led international sales channels
Technically complex and innovation-driven sectors
From capital equipment and OEM manufacturing to premium consumer-adjacent and other project-based industries.
Let’s talk about turning strategy into results.
Explore how focused, real-world leadership can sharpen priorities, align teams, and drive measurable growth across regions and markets.